Pru Cover

PruProtect is to issue its first product this week and will offer whole of life cover and critical illness cover based on severity payments.



Policyholders will have the option to take up a healthier lifestyle in a tie up with the Vitality Programme this is also used by its sister company PruHealth.

Premiums can be reduced by up to 2.5% if policyholders regularly use a gym or consult a doctor. This would fall to l% for the second level with reduction for only a slight interest.

If they were to make no attempt to improve their health then premiums would be raised by 2.5% per year. It is hoped that it will change people’s thoughts about health insurance.

Severity based payouts are at six levels and can be reset after a claim even for the same illness but it would add costs to the premiums.